How to write a business plan ... 3

Market and Competitors

Focus on the segments of the market you plan to target – for example, local 

customers or a particular age group.

·        Indicate how large each market segment is and whether it is growing or declining.

·        Illustrate the important trends – and the reasons behind them.

1. Focus on the Segments of the market you plan to target - for example, local customers or a particular age group.

• Indicate how large each market segment is and whether it is growing or declining.
• illustrate the inportant trends - and the reasons behind them