The Business
Explain
the background of the business idea, including:
The
length of time you have been developing the business idea in its present form.
·
Work carried out to date.
·
Any related experience you have.
·
The proposed ownership structure of the business.
 |
| Success |
Explain,
in plain English, what your product or service is. Make it clear how:
·
It will stand out as different from other products or services
·
Your customers will gain through buying your product or services
·
The business can be developed to meet customers’ changing needs in
the future
It is important to cover any disadvantages or
work points
you feel the business may have. Be frank about these – it inspires
confidence.
Explain any key features of the industry
(e.g. special regulations, effective
cartels or major changes in technology).
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