How to write a business plan....1

The Executive Summary Highlights the most improtant points and should sum up six areas:

       Your product or service and its advantages.

·         Your opportunity in the market.

·         Your management team.

·         Your track record to date.

·         Financial projections.

·         Funding requirements and expected returns.

      when deciding whether to back to back a start-up, bank managers and investors often make provisional judgements based on the executive summary.

·         The main body of the business plan is then to confirm the initial decision. The appendices at the back of the plan carry detailed information to support the main text.